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Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.
Latest: Advice, Tips and Resources
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.
Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.
Sometimes a brand is so successful that it’s bigger than a name-drop.
Learn how to build a customer journey map for your small business.
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.
What do consumers want in their experience with companies? This is how your business can ensure great customer service.
Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.